New Star name to disappear in Henderson shake-up

By Emma Wall 1214PM GMT twelve March 2010

One year after Henderson took the opposition over, the New Star name is eventually being snuffed out by Henderson. The investment organisation has reliable that from subsequent month Henderson New Star will proceed rebranding as simply Henderson, and John Duffield"s former investment residence will be no more.

But investors might be confused by the change. When supports with the New Star prefix are renamed Henderson, similar-sounding supports will exist in a little sectors, such as in technology. For example, Henderson Technology section certitude (formerly New Star Technology section trust) will coexist with Henderson Global Technology fund. Both supports deposit globally, however.

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Henderson pronounced there would be no redundancies, adding that the rebranding was "a product issue as against to a people issue".

Following the alliance of dual customer administration department systems the organisation will be reviewing the account range presumably heading to mergers of a little supports in the future.

When Henderson took over New Star last year the voiced plans to keep the supports and brands separate, but feedback from monetary advisers referred to that New Star had been incompetent to shake up off the disastrous associations following the monetary troubles.

Andrew Formica, arch senior physical education instructor of Henderson pronounced "The multiple of Henderson and New Star account managers is an glorious fit on a series of levels. First, both groups are well-matched in conditions of the sort of supports that they manage.

"Secondly, both houses share a usual investment truth and culture, that we hold to be elemental for generating long-term out opening and on condition that account physical education instructor stability."

There was churned greeting to 70-year-old Henderson"s takeover of a former heavenly of the investment world, with a little suggesting the dual utterly opposite approaches would not work well together. When telegraph.co.uk asked readers to indicate a new name for the group, most referred to dropping the New Star code immediately.

The rebranding of the Henderson organisation includes a new logo, that has adopted the supernova from the old New Star branding.