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While the journalistic establishment, and even progressives similar to Bob McChesney and John Nichols draw out their hands over the passing of advertising-driven corporate journalism, activists and reporters Tracy Van Slyke and Jessica Clark have selected to discuss it a different, some-more certain story about the destiny of media in America.
In their book Beyond the Echo Chamber: Reshaping Politics Through Networked Progressive Media (New Press), the authors take us on a celebratory tour by the comparatively new (over the past eight years) surge of independent, on-going media. The end they reach is undeniable: by each measure, what we know as the on-going media and the netroots, reaches far incomparable audiences -- millions of people each day -- and is decidedly some-more successful than ever before.
In the old days, it was deliberate a big success when a on-going repository had 200,000 monthly subscribers. But today, there are a dozen or some-more blogs, magazines and online headlines sites that have enjoyed some-more than a million singular readers in a month. A not prolonged ago shaped Ad Progress Network, founded by AlterNet, The Nation, and Mother Jones, and assimilated by American Prospect, The New Republic and others, reaches over 4 million people. And by the way, on-going media is not in crisis, essentially since it is not contingent on one source of income -- promotion -- as corporate media is, but rather is mostly upheld by a brew of grants, reader donations, promotion sales and list partnerships with the large non-profit advocacy sector.
Led by assertive beautiful media makers similar to Robert Greenwald of Brave New Films, Markos Moulitsas of the Daily Kos, Jane Hamsher of FireDogLake, John Byrne of Raw Story, and Mark Karlin of BuzzFlash, the new on-going media have make use of a range of strategies and strategy that are far some-more hard-hitting and activist-oriented than the not as big imitation repository star that dominated on-going media for a prolonged time. (Heck, the Nation repository is 145 years old.)
But prior to the on-going media investiture gets as well cocky about the role, there are still vital weaknesses and a little dim clouds on the horizon. Clark and Van Slyke dont avoid the obstacles, spending the improved half of the book weaving the hurdles of the destiny with the success stories and compelling models of amicable networking and partnership they feel can enlarge the on-going medias new-found influence.
What Are Progressive Media?
Progressive media are done up of a large pick up of entities of all sizes and smoothness systems. But by far, their largest assembly is online.
Progressive media are ideologically diverse, trimming from magnanimous to radical. Roughly speaking, the thousands of people who have on-going media occur in all to hold in creation the universe a improved place by their media efforts. They are fighting for a some-more satisfactory and only society; the democratization of information; vocalization law to energy and holding amicable systems and inaugurated officials under obligation (to name a couple of the values progressives support). Many on-going media outfits make use of perspectiveing and inquisitive reporting, whilst others are far some-more peaceful to have make use of agit column and rarely successful organizing strategy for sketch courtesy to issues and causes.
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